The idea behind PrimusKids

Created by Simone for real family days

Simone Zimmermann is a mother of two. She developed short activities from playful learning with her own children and the realities of family life.

Learning often begins in the small moments that are already part of the day.
Why PrimusKids

Good ideas should be easy to begin.

Simone read specialist books, tried ideas with her children and refined what genuinely helped them in everyday life. PrimusKids shares that work as practical activities, each with a materials list, a clear start and variations for a child or group.

01

Created by Simone

The ideas began while learning with her two children and were developed further using insights from specialist books.

02

Encouraging, not evaluative

Children can explore, change direction and stop. There are no scores, diagnoses or promised outcomes.

03

Carefully checked

Materials, safety notes and wording are reviewed before publication and checked again when they change.

PrimusKids

Clear roles behind PrimusKids

Simone Zimmermann creates the PrimusKids content. The materials are supplied and the shop is operated by insightformer UG (haftungsbeschränkt), represented by Adrian Zimmermann. Live payments and receipts are handled by Paddle as the authorised reseller.